Focal Point Studios is excited to showcase Wiley Publishing and a partnership that illustrates how print and video media combined can create powerful marketing tools. Wiley Publishing produces a wide range of publications – including the For Dummies series, Frommer’s Travel Guides and Betty Crocker Cookbooks. Quite simply, Wiley uses video to help sell books.
Focal Point Studios recently produced a video to promote a Digital Field Guide for the Canon T2i/550 and you’ll find it on sites like Amazon.com, where the guide is for sale. The target audience is online shoppers: research shows that consumers looking at books online are more likely to buy something if they can first watch a video about it. A creative video production engages website viewers and provides an added dimension to typical print reviews. In today’s world of iPads, iPhones, Droids and other multi-media devices, this is critical!
What enhanced the partnership between Focal Point Studios and Wiley was CEO Brien Richmond’s photographic expertise and understanding of the product. Keeping the target audience in mind, Focal Point Studios produced a video that makes the digital guide seem user-friendly and a “must have” for camera owners. We are proud to announce that we’re currently working on additional projects with Wiley Publishing.
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