Now here’s a company that gets it! Fifth Gear recently asked us to produce a marketing video for its home page to help promote the company’s new brand.
[click here to watch]
“Our first thought was ‘let’s do it ourselves,’” says Kim Brandt, who heads Fifth Gear’s Marketing operations. “But, we realized that with a new brand, we needed a professional approach. We needed to tell a story – something more than a casual walk-through of our warehouse.”
The Indianapolis based company provides e-commerce support, such as packaging, order processing, shipping and marketing, to online retailers. To give clients a “behind the scenes” look at its Missouri warehouse, FPS shot, wrote and edited a 60-second video showcasing its operations and employees.
“All of our clients are e-commerce. It’s important to show them that we’re using the same tools that they’re using,” says Brandt, who explained that the video was just one component of Fifth Gear’s SEO efforts. “We looked at a lot of companies before hiring Focal Point Studios and ultimately chose Brien because of his location in Indianapolis. It was important to us to be able to meet face-to-face and the production process was very smooth.”
Stay tuned: Fifth Gear has at least three more in the works.
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