Client Profile: Donna Marino, The Greater Indianapolis Chamber of Commerce

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We typically use this space to showcase clients who use video for external marketing or promotion purposes, but this time we’d like to mention a client that used a creative, well-produced video for internal communications.  The Greater Indianapolis Chamber of Commerce, most known as the Indy Chamber, used a video production to engage its staff and Board of Directors at a critical turning point in the organization’s history.

“Ideally, what we wanted was a high-energy, multimedia product that not just looked at what we’d accomplished during the year, but would include a foundation of what the Indy Chamber is all about, says Donna Marino, Senior VP of Sales and Marketing for the Indy Chamber.  “We really wanted to leave the audience with a good idea of what we were headed during the next year.”

This project was particularly important.  It was critical to motivate staff and board members, reinforce the chamber’s important role in the community and excite viewers about the future.  Not unlike other projects, this one was challenged by a short deadline, tight budget, and limited video elements.  By using motion graphics, personal interviews, music and still photographs, Focal Point Studios captured the essence of the Chamber’s work – and delivered on time.

“The end result more than met our goals – it is high-energy, creative and gives a historic snapshot of the Chamber while also wowing viewers with where we’re headed in the future,” says Marino.   

Focal Point Studios and the Indy Chamber are already planning more projects for the future!